Cineplex has announced that it is launching a video gaming league for young people, featuring LEGO Dimensions. The family-friendly program is a new concept in Canada and is geared towards targeting a younger gaming demographic. LEGO Dimensions, the popular LEGO toy and video game hybrid, takes players on a journey through unexpected worlds featuring a number of pop culture franchises, including Fantastic Beasts and Where to Find Them, The LEGO Movie, Harry Potter, Ghostbusters, The Lord of the Rings, and more.
The new league officially begins in March 2017 and consists of four consecutive weekly sessions where LEGO fans can play and compete in-theatre on the big screen. The league is set-up so that there are no eliminations and all players, regardless of age or skill level, will be active and engaged throughout the entire season.
In preparation for this family-friendly series, Cineplex Entertainment is hosting a free LEGO Dimensions Live launch event at 12 theatres across Canada on December 3, 2016 from 12:30-3:30 p.m. In addition to being among the first to play the LEGO Dimensions Battle Arenas on the big screen, the first 50 guests at each theatre will also receive a free LEGO toy. Gamers under 14 years old must be accompanied by an adult in order to play.
While this is its first foray with engaging young gamers, Cineplex, in partnership with WorldGaming, has hosted several hugely successful national gaming tournaments in-theatre, including Call of Duty: Black Ops III and Street Fighter V. After seeing the positive response from gamers as well as the popularity of The LEGO Movie in theatres, Cineplex is testing different events targeting a variety of demographics in-theatre and on the big screen.
As of Saturday, December 3, gamers can register for the season beginning in March 2017 and they will also receive a LEGO Dimensions t-shirt and lanyard! For a list of participating theaters click here!